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Cord

Legacy

Elegance. Style. Innovation. These are the hallmarks that define the Cord automobile. In today’s automotive world, technology and innovation reign supreme but the Cord brand remains a cornerstone of automotive history because of its lasting, influential legacy. Revolutionary and timeless, Cord created a space for itself that no car has yet to occupy.

E.L. Cord
1924

After many successful and failed business ventures, E.L. Cord agrees to the Auburn Automobile Company’s offer to manage the dying company in 1924. He receives full decision-making authority, 20% of the company’s profits, and the option to buy controlling interest in the company with earned profits if the company succeeds. By 1926, Cord is the president of Auburn Automobile Company and assumes complete control.

Cord Car
1935

The Cord 810 and 812 automobiles are a sensation at the 1935 New York Auto Show with orders being taken at the show. These cars become well known for the flat-front nose with a louvered grille design, aptly referred to as the “Coffin Nose” because of its shape.

1937

The Auburn Automobile Company halts the production of Cord automobiles in 1937.

Auburn
2014

Craig Corbell II purchases the trademark and rights to the Cord Motor Vehicle brand in 2014 at an auction. The following year, the Low Volume Motor Vehicle Manufacturers Act of 2015 is passed, allowing low volume automobiles to be manufactured with original styling and modern drivetrain.

Glenn Pray
Missouri
1894

Errett Lobban, “E.L.”,Cord is born in Warrensburg, Missouri on July 20th, 1894.

Cord Factory
1929

In 1929, the Cord Corporation is founded by E.L. Cord as a holding company for the 150 companies he controls, mostly in the field of transportation. The Cord L-29 is also introduced and includes front-wheel drive, a first for the American market.

1936

With the advent of the 810 model, Cord introduces hidden headlights. The headlights are hand-crank operated by the driver and are the first American automobile to offer this innovative technology.

Amelia Earhart
1960

In 1960, Glenn Pray, an auto mechanics high school teacher from Oklahoma, buys the Auburn-Cord-Duesenberg Company. Pray moves all the parts inventory for the three brands, which includes 13 loads on a semi, to a facility in Broken Arrow, Okla., where he sells parts and services Cords. He creates a reduced-scale automobile, calling it the Cord 810 (8/10th scale).

Glenn Pray
2017

Revival

The Cord Model III is currently in development with a planned release date in 2018. The Cord Model III is the first model in the third generation of Cord vehicles. It is a luxury side-by-side motorcycle that combines classic styling with passenger comfort.

Cord Model III

Cord

Innovations

Front-wheel drive. Hidden headlights. X-base framing. These distinct stylings gained popularity by the middle of the 20th century but were created much earlier. The Cord automobiles of the 20’s and 30’s showcased these original designs long before they became standard. These original innovations continue to resonate and influence generations of automobile manufacturers today.

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Headlights

First Front Wheel Drive

Fwd

First Hidden Headlights

Supercharged

Supercharged

Cord

Future

Quality in every detail. That was the Cord promise and it still is with the passage of the Low Volume Motor Vehicle Manufacturers Act of 2015. The law loosened the reins that have kept small manufacturers, like Cord, from recreating vintage classics from a bygone era. The redacted regulations allow for a potential small increase in classic replica reproductions, allowing the Cord brand to have a bright future. The Cord Model III, a luxury, high-end three-wheeler, is already in development with a production date in the near future. Additionally, development on a new Cord automobile, which will be designed to resemble the aesthetic of the Cord 810 and 812 models, will begin shortly.

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